Hawthorn Football Club has unveiled a unique partnership with leading retirement village provider Ryman Healthcare.

Ryman Healthcare joins the brown and gold family as Premier Partners for the 2023 season and beyond.

The multi-year deal will see Ryman Healthcare become the club’s Premier Partner across both of Hawthorn’s AFL and AFLW programs.

The new partnership will be immediately felt right across the club, with Ryman Healthcare’s branding to proudly feature across both program’s changeroom signage, media banner and men’s training footballs.

Hawthorn CEO Justin Reeves said the new venture with Ryman Healthcare was an exciting partnership for all.

“This is the beginning of a significant collaboration - we are delighted to be welcoming Ryman Healthcare as Premier Partners of the Hawthorn Football Club,” Reeves said.

“Like Hawthorn, Ryman Healthcare has an incredibly strong reach within Melbourne’s south-east, and prides itself on developing genuine connections within local communities.

Ryman Healthcare Australia CEO Cameron Holland shared a similar sentiment.

“We’re thrilled to be partnering with Hawthorn and supporting one of the AFL’s most successful clubs,” Holland said.

“With two Ryman villages in Wheelers Hill and a third to be built in Mulgrave, directly across the road from Waverley Park, the Hawks are undoubtedly our local club to get behind.

"Ryman and Hawthorn both prioritise building passionate and lively communities, this partnership very much feels like an incredibly natural fit."